6/8/2023 0 Comments Instapaper ipadThere are multiple other examples I could hold up that show Modcloth’s exemplary UX but I won’t waste anymore of your time. One can quickly tell which items on a wishlist are ‘in stock’, 'out of stock’ or 'nearly out of stock’ (5 left!) with varying emphasis depending on the urgency of the situation. 1.) Responsiveness (thank the developers) - I never sit around wondering when a page is going to load and 2.) A very straightforward graphic design. Modcloth owes much of its overall UX success to 2 things. Most importantly, it’s one view on one page. I’m always amazed out how badly many ecommerce sites can screw up return customer checkout. While this isn’t revolutionary (see any of the gap stores online), it’s key for this site because so many of their items have small, ornate details. where Modcloth has recently implemented a new feature where one can rollover a section of the current view and a close up pops over the details: If one would like to scrutinize an item more closely, they can click through to the detail page. Once you’ve added it, a clear concise message window appears confirming the action: If the desired size is in stock, selecting it activates the “Add to Bag” button by turning it from gray to “action orange”. This signifier remains remarkably consistent throughout the site. Note the action orange Modcloth uses to quide users into what they should do next. If you need a size that isn’t currently in stock, Modcloth makes it stupid easy to find out when it comes back in: Available sizes are highlighted in blue while unavailable ones are grayed out. This is the virtual equivalent of grabbing a shirt off the rack and giving it a good once over. You can open up details right on the page in the quick view. What makes shopping on Modcloth so relaxing is that you don’t have to leave the page you’re on to see you need to know about an item. The IA of the site is terrific as all items are cross-referenced in a very intuitive way (designer, clothing type, newest arrivals, etc.) If I had one criticism it would only be that I feel the designer should be represented clearly on when viewing an article of clothing. The ridiculousness isn’t a mistake the tone is fitting and the site is entertaining. Modcloth gives each item in their catalog a ridiculously cute name and then proceeds to write up a ridiculously seductive description of where, when and how the garment will fit into your lifestyle. However, Modcloth single-handedly changed me by making online shopping into something so fantastically fun that I hardly care about the practicalities, I just want to browse their site all day. I like the instant gratification of knowing if something fits and if it’s flattering. I’ve always hated crowded stores and overstuffed racks but yet I’ve always been reluctant to purchase clothes online. These and several other small touches make Instapaper my offline reader of choice and with approximately 1 million registered users, I’d bet I’m not alone.įor those unfamiliar with Modcloth, the online retro clothing and accessories retailer, I’d like to introduce you. It’s unobtrusive and it makes all the difference. Personally, I’m a scroller and the one thing that I miss when scrolling in many applications is knowing where I am in the article that I’m reading (beginning, middle, end?) Instapaper gives a subtle cue by highlighting the point in the scroll you’re at on the right hand side. Instapaper puts the choice in your hands (and you can change your mind at any time) by giving you a toggle in the upper right hand corner: There is nothing more frustrating than being forced to page through an article when you’re a scroller or scroll through an article when you’re a pager. Many don’t even allow for selection so that the user can copy & paste the word into a separate dictionary app.Īwesome UX #2: Scrolling/Page View Toggle During a recent brainstorm for the most desired mobile reader features, word definitions came up more than anything else and Instapaper is one of the only applications that does it on the iPad. I only wish that any of the single publication apps would do this (New York Times, Slate, etc). All the user has to do is select the word, hold for options and select “define”. There are several things that set Instapaper apart from other reading applications but I’ll focus on the iPad application for now:Īccessing a word definition in any saved article is easy. There are two very obvious reasons for this: it’s simple and it works. Many an avid reader (and UX enthusiast) are big fans of Instapaper’s cross-platform bookmarking plugin and reader.
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